The rapid rise in digital technologies has brought an unforeseen transformation in the Indian gaming industry. This growth is being driven by increased digitalisation and smartphone adoption among the country’s population, an overwhelming number of which are the youth. This segment, who prefer using Indic languages for online activities, denoted as Bharat, is more open to expressing themselves online than India and has a high affinity towards online gaming. Gaming companies that want to tap into the largely untapped potential of Bharat, should collaborate with ShareChat for a holistic ecosystem to create awareness about new and existing games, generate traction, and drive recall through a gamut of impactful content solutions.