The growth of the FMCG industry is largely driven by Tier 2 and 3 cities. Rising disposable income, a preference for quality branded products, increasing digital connectivity, growing adoption of smartphones and efficient distribution channels are the factors driving this growth. These users, otherwise referred to as Bharat are the growth drivers and need a customised outreach strategy. ShareChat is a one-stop solution for FMCG brands to create awareness, generate traction and drive brand recall through a combination of impact and language-first content solutions. To learn how your FMCG brand can utilise ShareChat to attract Bharat, download our factsheet.