India’s #FestiveFeeling Report 2023

ShareChat & Moj Decode India's Festive Shopping Trends

India’s #FestiveFeeling Report 2023 decodes India’s festive shopping trends for marketers. It includes an in-depth overview of what India will buy this year and how much it will spend on festive purchases. The report also details how brands can maximise sales by reaching target consumers with high-impact mobile-first campaigns.

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47% of India will spend over Rs 10,000 on festive purchases, about 2.5x more than last year’s 19%. Of the Indians spending Rs 10,000 or more this year, 48% will spend Rs 20,000 or more.

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What Will Influence India's Festive Purchase Decisions?

Top factors India considers while making a festive purchase

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An overview of India's festive purchases

Insights into the ShareChat & Moj audiences

Guide on how to add ShareChat & Moj to the festive plan

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