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Getting Young India Right

Lights. Camera. Moj!

Getting Young India Right is a report that will enable marketers to unlock the influence of short-form videos. Unravelling young India's content preferences and purchasing power, the report contains insights to help brands build impactful campaigns.

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Meet and greet with young India

Young India refers to internet users aged between 18 and 34 years, making up 85% of Moj users. They spend about 34 minutes each day on Moj, consuming content non-stop.

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365 Days of Moj creators: Love & Other Reasons

Top reasons why young India follows creators

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Young India's love for short-form videos:

  • 77% of young India spends time watching short-form video content
  • 38% of young India consumes short-form videos to get updates on the latest trends
  • 42% of young India follows creators if it has an affinity for their content
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Getting Young India Right Lights. Camera. Moj! will give marketers:

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Unique insights into content consumption patterns of young India

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Strategies to leverage short-form videos to drive engagement

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Success stories where brands aced it with short-form videos

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