This festive season, 1 in 2 in Bharat is willing to spend more than they did last year. Brands can make the most of this increased demand by understanding the pulse of Bharat's spending potential and deploying an effective marketing strategy to make the most of it. The report, Bharat ki #FestiveFeeling is an essential read for marketers to get Bharat-ready ahead of the festive season 2022.

For 70% Bharat, online is a critical part of the purchase journey
1 in 4 in Bharat plan festive purchases last minute
At 44%, Social media is the biggest purchase influencer for Bharat during the festive season
Apparel, mobile & accessories, and jewellery are the top 3 categories this festive season

Decode Bharat's festive spending trends

E-commerce: 1 in 3 in Bharat shops online at least thrice a month

Automobile: 36% of buyers to spend over INR 10 lakh for vehicles this festive season

Beauty: 80% of Bharat women go online to buy beauty products

Jewellery: 2 in 5 Bharat women plan to spend INR 25,000 on jewellery this festive season

Take a deep dive into Bharat’s shopping plans

For 70% Bharat, online is a critical part of their purchase journey

Invest in social media to increase the discovery of products and offers.
Build strategies with a focus on targeting last-minute shoppers.
Include discounts and offers in your festive strategy to maximise sales.

Unique insights into the festive consumer behaviour

In-depth information on key festive categories like e-commerce, automobile, beauty, and jewellery

Checklist to engage Bharat effectively

Download Report

How Can ShareChat Help?

ShareChat is India’s leading social media platform. It was started with the single objective of encouraging users to communicate in the language of their choice in the internet space.
Today, the platform has a monthly active user base of 18 crore. ShareChat Ads can help your business grow multifold with a multilingual targeted outreach plan, tailored specifically for your target audience.

Interested in advertising on ShareChat Ads?

Get Started

Global brands are leveraging the power of ShareChat Ads. It’s time you join their league!

Bharat Ki #FestiveFeeling:

Decode Bharat's Festive Spending Trends

Understanding Bharat ki #FestiveFeeling

For 70% Bharat, online is a critical part of the purchase journey

1 in 4 in Bharat plan festive purchases last minute

At 44%, Social media is the biggest purchase influencer for Bharat during the festive season

Apparel, mobile & accessories, and jewellery are the top 3 categories this festive season

Decode Bharat's festive spending trends

E-commerce: 1 in 3 in Bharat shops online at least thrice a month

Automobile: 36% of buyers to spend over INR 10 lakh for vehicles this festive season

Beauty: 80% of Bharat women go online to buy beauty products

Jewellery: 2 in 5 Bharat women plan to spend INR 25,000 on jewellery this festive season

Take a deep dive into Bharat’s shopping plans

For 70% Bharat, online is a critical part of their purchase journey

What this means for marketers

Invest in social media to increase the discovery of products and offers.

Build strategies with a focus on targeting last-minute shoppers.

Include discounts and offers in your festive strategy to maximise sales.

Bharat ki #FestiveFeeling will provide marketers with:

How Can ShareChat Help?

Be A Part Of Our ShareChat Family