Consumer behaviour is evolving each day, and so are the dynamics of making an impact through communication. This playbook aims to serve as a guide and a reminder for brands to customize their marketing strategy to engage the next drivers of India’s digital growth.
Brands and Bharat: Decoding The Language-First Festive Shopper
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The Consumer Trends of Festive Season 2021
91%
Indian consumers intend to make a festive season purchase
*1
43%
Consumers plan to increase their online shopping budget
*2
60%
Total shopper base this season will be from tier 2 and tier 3 cities
*3
Catch The Festive Pulse Of Bharat In The Language Of Their Choice
Content in local Indian languages has been 60% more successful in generating engagement compared to English content*⁴
1.2.3.
Capture The Maximum Mind Space Of Your Customers This Festive Season
18 Crore+
user base to reach out to
Festive Tags
that begin to trend a week in advance on ShareChat
Festive Flavours
that are captured well in regional languages
Precise Targeting
of the right customers during the festive vibe
Download The Playbook Now!
If you’re looking to target the upcoming audience base that goes beyond metros for:
- Launching a product this festive season
- Engaging with your customers this festive season
- Creating awareness about your brand at scale
- Creating top of the mind recall about your brand
Click on the button below to download the success story
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Sources:
*1 Data Source - Trade Desk and YouGov Survey, 'Festive Season Pulse 2021' conducted by adtech
*2 Data Source - InMobi Report, ‘Decoding the 2021 Festive Shopper’
*3 Data Source - The Hindu BusinessLine
*4 Data Source - Mohalla Tech & Nielsen published ‘‘Understanding India’s Next Billion Internet Users
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