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Brands and Bharat: Decoding The Language-First Festive Shopper

Consumer behaviour is evolving each day, and so are the dynamics of making an impact through communication. This playbook aims to serve as a guide and a reminder for brands to customize their marketing strategy to engage the next drivers of India’s digital growth.

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The Consumer Trends of Festive Season 2021

Indian consumers intend to make a festive season purchase *1
Consumers plan to increase their online shopping budget *2
Total shopper base this season will be from tier 2 and tier 3 cities *3

Capture The Maximum Mind Space Of Your Customers This Festive Season

18 Crore+

user base to reach out to

Festive Tags

that begin to trend a week in advance on ShareChat

Festive Flavours

that are captured well in regional languages

Precise Targeting

of the right customers during the festive vibe

If you’re looking to target the upcoming audience base that goes beyond metros for:

  • Launching a product this festive season
  • Engaging with your customers this festive season
  • Creating awareness about your brand at scale
  • Creating top of the mind recall about your brand

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*1 Data Source - Trade Desk and YouGov Survey, 'Festive Season Pulse 2021' conducted by adtech


*2 Data Source - InMobi Report, ‘Decoding the 2021 Festive Shopper’


*3 Data Source - The Hindu BusinessLine


*4 Data Source - Mohalla Tech & Nielsen published ‘‘Understanding India’s Next Billion Internet Users