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Advertise on ShareChat Ads
LAST UPDATED: 11TH JULY 2022
PROHIBITED CONTENT
Community Guidelines
Ads must not violate ShareChat’s Community Guidelines available at https://help.sharechat.com/policies/content-policy. We may issue product specific Ad policies that may be relevant to different product categories from time to time.
We don’t allow tobacco-related advertising. Please contact us at adssupport@sharechat.co to find out if your product is eligible for advertising on the ShareChat ads platform.
However, please note that you cannot feature children in ads for tobacco or associated products.
No Ads relating to drugs, and psychoactive substances are permitted on the platform.
Pre-natal sex determination
You cannot promote any Ads relating to sex-determination of unborn children.
Weapons, ammunition, or explosives
We don’t allow the promotion of the sale or use of weapons – including blades, bayonets, khukris, ammunition, explosives, weapon modification techniques or accessories. This includes:
  • High power airguns or paintball guns; and
  • Weapons with blades longer than 9 inches or wider than 2 inches.
Sale of body parts
Ads must not promote the sale of human organs, tissues, fluids, or other body parts.
Infant food products
Ads must not promote the distribution, sale or supply of infant milk substitutes, feeding bottles or infant foods.
Services provided by individual doctors, lawyers or accountants cannot be promoted through Ads. Ads by organizations of lawyers or accountants are permitted in limited circumstances (such as to promote events, activities, research reports) and can provide limited information like the services offered, address and contact details.
Ads featuring the Indian flag
Ads must not use the Indian flag as a brand logo, display the Indian flag in a derogatory manner, or promote merchandise with the Indian flag printed on it.
Surrogate Advertising
Ads which directly or indirectly promote goods or services otherwise prohibited or restricted by law are not permitted on the platform. This includes referring to the brand name, logo or colour of such products.
Advertisements prohibited by law
These include advertisements for any goods, services or products which are prohibited under any law at the time being in force.
Advertisers should not run ads which are in contravention of any applicable laws, rules, regulations, or guidelines notified by the Central or State Government or any governmental authority at any point in time. These include but are not limited to the Guidelines for Prevention of Misleading Advertisements and Endorsements for Misleading Advertisements, 2022 and the Advertising Standard Council of India’s Code for Self-Regulation of Advertising Content in India (as updated from time to time). Advertisers will take all such steps as required to ensure compliance with such applicable laws, rules, regulations, and guidelines.
REGULATED CONTENT
Alcohol
You cannot advertise the online sale of alcohol or link to websites where alcohol can be purchased on the destination site or app.
You cannot feature children in ads for alcohol or alcohol-based products.
Ads promoting events sponsored by alcohol companies or products associated with alcohol companies may be permitted. Please contact us at adssupport@sharechat.co to find out if your product is eligible for advertising on the ShareChat Ads platform.
Please ensure that your Ads are in compliance with local laws and guidelines. We may upon receipt of notices, review or take down ads non-compliant with state-wise norms and applicable laws.
Gaming and gambling
Ads promoting online betting platforms are not permitted.
Ads promoting online gaming for real money winnings or promoting limited online casino games such as rummy and poker, may be permitted.
Ads promoting the above would be subject to the following restrictions:
  • They can’t be targeted at people under the age of 18, or show a person who is or appears to be under the age of 18 playing such games.
  • They must carry the following disclaimer: “This game involves an element of financial risk, and may be addictive. Please play responsibly and at your own risk.”
  • For print or static Ads, as opposed to audio or video Ads, the disclaimer must occupy at least 20% of the space in the Ad. For video or audio Ads, the disclaimer must be placed in a normal speaking voice at the end of the Ad.
  • The Ad should not glorify such gaming or present it as an income opportunity.
  • The Ad can’t promote platforms that provide real money gaming in Andhra Pradesh, Assam, Nagaland, Odisha, Sikkim, Karnataka and Telangana. Ads for free-play gaming platforms, or free-play versions of real money gaming platforms are permitted subject to a certification from the Advertiser that cash games are not available in these states.
Pharmaceutical products
Promotion of prescription-only medicines is not permitted. Ads for non-prescription medicines are permitted when the Advertiser has a license to deal, manufacture or trade in non-prescription medicines. Ads must not:
  • promote magical or miraculous remedies to diseases,
  • contain any false, misleading, or disparaging claims,
  • recruit for clinical trials, abortion services.
Financial and insurance products and services
You must adhere to guidelines by RBI, SEBI, IRDAI or other applicable guidelines when promoting financial and insurance products and services. You must make sure that your Ads don’t contain misleading or distorted information. Please also ensure you have all applicable licences from the relevant sectoral regulator to make these Ads. We have the right to check such Ads to ensure:
  • you are licenced to make the Ads;
  • the Ads target those above 18;
  • you are not wrongfully discriminating on the basis of sex, caste or religion etc. Please adhere to the RBI’s Fair Practice Code for Lenders for loan products.
  • Specifically, digital lending platforms must disclose the name of the bank/NBFC on whose behalf they are interacting with the customer.
PROHIBITED BEHAVIOUR
Discriminatory practices
Ads must not:
  • wrongfully discriminate or encourage wrongful discrimination based on personal attributes such as race, ethnicity, colour, nationality, religion, age, sex, sexual orientation, gender identity or disability;
  • or wrongfully target or exclude specific groups of people or include discriminatory content in Ads.
Third party infringement
Content which infringes upon or violates the rights of any third party, including copyright or trademark, cannot be included in Ads. We have the right to take down such Ads even if they were previously approved.
Misinformation
Claims which have been debunked by ShareChat’s fact checkers, third-party fact checkers, or in certain circumstances, organizations with particular expertise, must not be included in Ads. We may fact check your Ads. Advertisers that repeatedly post information false or misleading Ads may be limited from advertising with us.
Non-functional / deceptive landing pages
Ads must not direct people to non-functional landing pages or page content that interferes with a person’s ability to navigate away from the page. Non-functional/ deceptive landing pages include:
  • error pages or sites that are under construction,
  • landing pages that are PDF or JPEG files,
  • landing pages that don’t match the product or service promoted in the Ads, and
  • landing pages that automatically download files to a person’s computer.
Counterfeit goods
ShareChat prohibits the sale or promotion for sale of counterfeit goods. This policy applies to the content of Ads and the website or app promoted in the Ad.
Multi-level marketing/ pyramid schemes
You cannot promote pyramid schemes, get rich quick schemes, schemes that offer quick compensation for little investment etc. You can however advertise legitimate direct selling businesses.
Violence or bullying
No promotion of violence, bullying or intimidation of an individual or group, graphic crime scene or accident images are permitted in Ads. Additionally, your Ads should not promote the sale of items related to hate or terrorist groups, promote animal cruelty, murder, self-harm, extortion or blackmail.
Cheating and deceitful practices
Do not promote products or services that are designed to enable a user to engage in cheating or deceitful practices. Examples of such products or services include hacking software or instructions, services designed to artificially inflate Ad or website traffic, fake documents and academic cheating services.
Misleading Ads
You must ensure that your ads do not falsely describe any product or service they are advertising, give false guarantees as to its quantity or quality, exaggerate the risk arising out of not using the product, contain audio or visuals that can mislead the consumer about the product advertised, the advertiser or any other good or service, abuse the trust of customers by making broad non-true statements about guarantees or price, or conceal material information about the product or service.
Any Ad should not suggest that the product is universally accepted if there is a difference of scientific opinion about the product. Any claims made in an ad should be individually substantiated.
This includes practices like offering a discount without intending to sell the goods or service at the discounted price or without enough discounted inventory.
Bait Advertisements
Advertisements in which goods, products or services are offered for sale to customers at a low price to attract customers are called bait advertisements.
While bait advertisements are not prohibited, any bait advertisement must follow the following rules
  • ad should not be purely to attract customers without any intention of selling at the price mentioned in the advertisement,
  • ad should mention any conditions under which the bait advertisement is being offered. For example, if: (1) there is only limited stock of discounted products, (2) the ad is only for assessing demand; (3) any restrictions such as geographic and age restrictions on the availability of the goods, product or service,
  • ad should not mislead the consumer about the availability of goods or market conditions.
  • Advertiser should ensure that there is an adequate supply of the product or service to meet the demand generated by the Ad
Free Claim Advertisements
Any free claims advertisement should follow the following guidelines:
  • ad should not describe the goods or service as free if:
    • the customer has to pay for packing, packaging, handling or administration of such free goods, product or service,
    • the cost of responding / making yourself eligible for the ad, such as buying a related good or service, has been increased, except where such increase results from factors unrelated to the cost of promotion,
    • the quality or quantity of the goods, product or service that a consumer shall purchase to take advantage of the offer has been reduced.
  • ad should clearly specify what the customer needs to do or will be required to do for claiming the offer,
  • a good or service should not be defined as free if the price of the good or service on offer has been increased for the offer, or the quality or quantity of the goods or service has been reduced,
  • ad should not describe an element of packaging as free if its cost is included in the pricing, and
  • ad should not use terms such as ‘free trial’ or ‘satisfaction or your money back’ for non- refundable goods or services.
Disclosure of Material Connection
If there is a material connection between the person or group endorsing a product in an advertisement and the manufacturer/trader/advertiser, then it should be fully disclosed if the material connection:
  • affects the credibility of the endorsement, and
  • is not reasonably expected by the audience.
REGULATED BEHAVIOUR
Adult content
Online dating services may be advertised with prior written authorization from ShareChat. In order to be a registered dating partner, please contact us at adssupport@sharechat.co. Ads promoting the following are not permitted:
  • nudity or depictions of people in suggestive positions, if intended to be sexually explicit or pornographic.
  • products or services for adult use, including sexual services or solicitation of sexual services.
Ads directed at minors
Ads targeting minors must not:
  • promote inappropriate, illegal or unsafe products or services,
  • exploit, mislead or exert undue pressure.
  • encourage children to take part in dangerous behaviour or activities, for example, ads cannot show children in dangerous situations or being encouraged to talk to strangers or entering strange places to collect rewards.
  • imply that they will become unpopular if they don’t use a product,
  • exaggerate features of a product or service or what can be achieved by use of a service,
  • encourage children to persuade adults to buy them a product or a service,
  • indicate the price of a product or service to be lower than it is by using words such as “just” or “only”,
  • make nutritional claims not supported by the findings of a recognized body,
  • make it difficult for children to differentiate between real life and fantasy,
  • advertise junk food, chips, carbonated beverages and other packaged snacks
  • take advantage of a child’s innocence,
  • encourage practices that are harmful to a child’s physical or mental well-being,
  • exploit children’s vulnerability for charitable contributions. The Ad should explain the extent to which any contribution will help and should not exaggerate the value of the contribution,
  • in the case of any ad about medical services, drugs, dietary supplements, medical instruments, cosmetic products, liquor or cosmetic surgery, it should not adversely impact the mental and physical health of children,
  • develop negative body image in children,
  • claim that the food in the advertisement is better than the food the child is traditionally consuming, and
  • promote illogical consumerism for goods or services not needed by offering free gifts on purchase.
Circumvention of ShareChat Ads’ internal review process
The Advertisers must not run Ads, content or destinations that attempt to bypass or circumvent ShareChat Ads’ systems or processes, including our Ad review processes. This includes:
  • injecting or promoting malware that may harm or gain unauthorized access to a computer, device, or network;
  • software or Ads which do not transparently disclose terms of service or an End User License Agreement;
  • making system changes without the user's consent;
  • installing software that cannot be uninstalled or make existing software/ apps difficult to disable or uninstall the software;
  • gaining an unfair traffic advantage over other participants of the ShareChat Ads platform (for example, promoting the same or similar content from multiple accounts on the same or similar queries);
  • bypassing enforcement mechanisms and detection by creating variations of Ads, domains or content that have been disapproved; or
  • manipulating Ad text to bypass our checks, such as by misspelling prohibited words or phrases to avoid Ad disapproval, manipulating trademark terms in the Ad text to avoid the restrictions associated with the use of that trademark.
Contests
Contests to promote goods, services or business interest should require some skill from the participants.
Advertisements containing disclaimers
Advertisements containing disclaimers should have the following features:
  • the disclaimer should be in the same language as the rest of the advertisement,
  • same font should be used for the disclaimer as it is for advertisement,
  • the disclaimer should be clearly displayed and visible,
  • in case of a voice over along the disclaimer, the voice over should be at the same speed as the rest of the advertisement and should be read too quickly
  • disclaimer should not contradict the material claims made in the advertisement,
  • the disclaimer should not be used to hide material information, and
  • the disclaimer should not be used in the advertisement to correct the misleading claim in the advertisement