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Advertise on ShareChat Ads
LAST UPDATED: 12TH OCTOBER 2021
PROHIBITED CONTENT
Community Guidelines
Ads must not violate ShareChat’s Community Guidelines available at https://help.sharechat.com/policies/content-policy. We may issue product specific Ad policies that may be relevant to different product categories from time to time.
We don’t allow tobacco-related advertising. Please contact us at adssupport@sharechat.co to find out if your product is eligible for advertising on the ShareChat Ads platform.
No Ads relating to drugs, and psychoactive substances are permitted on the platform.
Pre-natal sex determination
You cannot promote any Ads relating to sex-determination of unborn children.
Weapons, ammunition, or explosives
We don’t allow the promotion of the sale or use of weapons – including blades, bayonets, khukris, ammunition, explosives, weapon modification techniques or accessories. This includes:
  • High power airguns or paintball guns; and
  • Weapons with blades longer than 9 inches or wider than 2 inches.
Sale of body parts
Ads must not promote the sale of human organs, tissues, fluids, or other body parts.
Infant food products
Ads must not promote the distribution, sale or supply of infant milk substitutes, feeding bottles or infant foods.
Services provided by individual doctors, lawyers or accountants cannot be promoted through Ads. Ads by organizations of lawyers or accountants are permitted in limited circumstances (such as to promote events, activities, research reports) and can provide limited information like the services offered, address and contact details.
Ads featuring the Indian flag
Ads must not use the Indian flag as a brand logo, display the Indian flag in a derogatory manner, or promote merchandise with the Indian flag printed on it.
REGULATED CONTENT
Alcohol
You cannot advertise the online sale of alcohol or link to websites where alcohol can be purchased on the destination site or app.
Ads promoting events sponsored by alcohol companies or products associated with alcohol companies may be permitted. Please contact us at adssupport@sharechat.co to find out if your product is eligible for advertising on the ShareChat Ads platform.
Please ensure that your Ads are in compliance with local laws and guidelines. We may on receipt of notices or review take down Ads non-compliant with state wise norms and applicable laws.
Gaming and gambling
Ads promoting online gaming for real money winnings, or promoting limited online casino games such as rummy and poker, are permitted.
Ads promoting the above would be subject to the following restrictions:
  • They can’t be targeted at people under the age of 18, or show a person who is or appears to be under the age of 18 playing such games.
  • They must carry the following disclaimer: “This game involves an element of financial risk, and may be addictive. Please play responsibly and at your own risk.”
  • For print or static Ads, as opposed to audio or video Ads, the disclaimer must occupy at least 20% of the space in the Ad. For video or audio Ads, the disclaimer must be placed in a normal speaking voice at the end of the Ad.
  • The Ad should not glorify such gaming or present it as an income opportunity.
  • The Ad can’t promote platforms that provide real money gaming in Andhra Pradesh, Assam, Nagaland, Odisha, Sikkim, Karnataka and Telangana. Ads for free-play gaming platforms, or free-play versions of real money gaming platforms are permitted subject to a certification from the Advertiser that cash games are not available in these states.
Pharmaceutical products
Promotion of prescription-only medicines is not permitted. Ads for non-prescription medicines are permitted when the Advertiser has a license to deal, manufacture or trade in non-prescription medicines. Ads must not:
  • promote magical or miraculous remedies to diseases,
  • contain any false, misleading, or disparaging claims,
  • recruit for clinical trials, abortion services.
Financial and insurance products and services
You must adhere to guidelines by RBI, SEBI, IRDAI or other applicable guidelines when promoting financial and insurance products and services. You must make sure that your Ads don’t contain misleading or distorted information. Please also ensure you have all applicable licences from the relevant sectoral regulator to make these Ads. We have the right to check such Ads to ensure:
  • you are licenced to make the Ads;
  • the Ads target those above 18;
  • you are not wrongfully discriminating on the basis of sex, caste or religion etc. Please adhere to the RBI’s Fair Practice Code for Lenders for loan products.
  • Specifically, digital lending platforms must disclose the name of the bank/NBFC on whose behalf they are interacting with the customer.
PROHIBITED BEHAVIOUR
Discriminatory practices
Ads must not:
  • wrongfully discriminate or encourage wrongful discrimination based on personal attributes such as race, ethnicity, colour, nationality, religion, age, sex, sexual orientation, gender identity or disability;
  • or wrongfully target or exclude specific groups of people or include discriminatory content in Ads.
Third party infringement
Content which infringes upon or violates the rights of any third party, including copyright or trademark, cannot be included in Ads. We have the right to take down such Ads even if they were previously approved.
Misinformation
Claims which have been debunked by ShareChat’s fact checkers, third-party fact checkers, or in certain circumstances, organizations with particular expertise, must not be included in Ads. We may fact check your Ads. Advertisers that repeatedly post information false or misleading Ads may be limited from advertising with us.
Non-functional / deceptive landing pages
Ads must not direct people to non-functional landing pages or page content that interferes with a person’s ability to navigate away from the page. Non-functional/ deceptive landing pages include:
  • error pages or sites that are under construction,
  • landing pages that are PDF or JPEG files,
  • landing pages that don’t match the product or service promoted in the Ads, and
  • landing pages that automatically download files to a person’s computer.
Counterfeit goods
ShareChat prohibits the sale or promotion for sale of counterfeit goods. This policy applies to the content of Ads and the website or app promoted in the Ad.
Multi-level marketing/ pyramid schemes
You cannot promote pyramid schemes, get rich quick schemes, schemes that offer quick compensation for little investment etc. You can however advertise legitimate direct selling businesses.
Violence or bullying
No promotion of violence, bullying or intimidation of an individual or group, graphic crime scene or accident images are permitted in Ads. Additionally, your Ads should not promote the sale of items related to hate or terrorist groups, promote animal cruelty, murder, self-harm, extortion or blackmail.
Cheating and deceitful practices
Do not promote products or services that are designed to enable a user to engage in cheating or deceitful practices. Examples of such products or services include hacking software or instructions, services designed to artificially inflate Ad or website traffic, fake documents and academic cheating services.
Misleading Ads
You must ensure that your Ads do not falsely describe any product or service they are advertising, give false guarantees as to its quantity or quality, or conceal material information about the product or service. This includes practices like offering a discount without intending to sell the goods or service at the discounted price or without enough discounted inventory.
REGULATED BEHAVIOUR
Adult content
Online dating services may be advertised with prior written authorization from ShareChat. In order to be a registered dating partner, please contact us at adssupport@sharechat.co. Ads promoting the following are not permitted:
  • nudity or depictions of people in suggestive positions, if intended to be sexually explicit or pornographic.
  • products or services for adult use, including sexual services or solicitation of sexual services.
Ads directed at minors
Ads targeting minors must not:
  • promote inappropriate, illegal or unsafe products or services,
  • exploit, mislead or exert undue pressure.
  • For example, Ads cannot show children in dangerous situations or being encouraged to talk to strangers or entering strange places to collect rewards.
Circumvention of ShareChat Ads’ internal review process
The Advertisers must not run Ads, content or destinations that attempt to bypass or circumvent ShareChat Ads’ systems or processes, including our Ad review processes. This includes:
  • injecting or promoting malware that may harm or gain unauthorized access to a computer, device, or network;
  • software or Ads which do not transparently disclose terms of service or an End User License Agreement;
  • making system changes without the user's consent;
  • installing software that cannot be uninstalled or make existing software/ apps difficult to disable or uninstall the software;
  • gaining an unfair traffic advantage over other participants of the ShareChat Ads platform (for example, promoting the same or similar content from multiple accounts on the same or similar queries);
  • bypassing enforcement mechanisms and detection by creating variations of Ads, domains or content that have been disapproved; or
  • manipulating Ad text to bypass our checks, such as by misspelling prohibited words or phrases to avoid Ad disapproval, manipulating trademark terms in the Ad text to avoid the restrictions associated with the use of that trademark.
Contests
Contests to promote goods, services or business interest should require some skill from the participants.