Advertise on ShareChat Ads
PROHIBITED CONTENT
Acitivity/Product
Restriction
Complete prohibition on Ads promoting the following:
  • tobacco or tobacco products like cigarettes, pipes or cigars
  • e-cigarettes or vaporizers

Ads promoting the following are permitted:
  • cigar bars and hookah lounges
  • accessories for tobacco use like tobacco pipes, rolling paper and filters.

In the case of Ads for websites which promote the sale of tobacco products, e-cigarettes or vaporizers, we would make a case-by-case determination if it’s a business imperative. We note that this is contrary to the corresponding sections in other platforms’ policies, as those incorporate a complete restriction on tobacco and tobacco-related advertising.
Potential liability
The Cigarettes and Other Tobacco Products (Prohibition of Advertisement and Regulation of Trade and Commerce, Production, Supply and Distribution) Act, 2003 (“COTPA”), prohibits individuals from advertising as well as causing to display, permitting or authorising the display, or having control over a medium any advertisement of cigarettes or any other tobacco product. The statute imposes penalties, including imprisonment and fines, for violations. While it is possible to take a narrow view of the COTPA in relation to internet advertising, we would analyse and comment on it in case it is a business imperative. Please note that electronic transmission is not specifically included as a prohibited form of advertising under COTPA.
Activity/Product
Restriction
Complete restriction on Ads promoting illegal or recreational drugs.
  • This will include drugs which are covered under the the Narcotic Drugs and Psychotropic Substances Act, 1985 (“NDPS Act”). Psychoactive substances not covered under the NDPS Act, such as bhang, should also not be permitted in Ads.
  • However, the restriction will not cover products like CBD oil when sold with appropriate licenses under the Drugs and Cosmetics Act, 1940.
Potential liability
The sale of drugs criminalized under the NDPS Act attracts heavy penalties. It would be advisable to not abet such sale through Ads. Paraphernalia that may also be utilized for consumption is not specifically prohibited. Please note that the lack of prohibition on promotion of such paraphernalia is India-specific, and thus not present in the policies of other platforms.
Pre-natal sex determination
Activity/Product
Restriction
Complete restriction on Ads promoting
  • pre-natal sex determination
  • sex-selective abortion
Potential liability
Promotion or encouragement of sex determination or sex-selective abortion attracts penalties under the Pre-Conception and Pre-Natal Diagnostic Techniques Act, 1994. The Supreme Court has also directed major search engines to auto-block advertisements promoting sex determination or sex-selective abortion.
Weapons, ammunition or explosives
Activity/Product
Restriction
Typically ad platforms prescribe a complete restriction on Ads promoting weapons and related products.Generally, given the highly regulated market, the practice in this regard is to restrict any sale of:
  • firearms i.e. guns, rifles or any other type of portable guns;
  • firearms parts, ammunition;
  • firearm silencers or suppressors;
  • other types of weapons such as pepper spray, non-culinary knives/blades/spears, tasers, nunchucks, batons or weapons intended for self-defence;
  • weapons modification techniques or accessories;
  • fireworks or explosives; and
  • Ads promoting the use or carrying of firearms.

The following would be permitted:
  • platforms which connect people with weapon-related interests, but don’t enable the sale of weapons.
  • safety courses, books and videos about firearm safety, training or licenses.
  • air guns of less than .177 caliber (4.5 mm bore) and paintball guns with muzzle energy less than 90m2 or 300 ft2.
  • hand weapons with a blade shorter than 9 inches and narrower than 2 inches.
  • hand weapons with a blade longer than 9 inches or wider than 2 inches, if intended for for domestic, agricultural, or scientific, or industrial purposes.
Potential liability
The sale of weapons is highly regulated in India and arms licenses for self-use can only be granted for limited reasons such as crop protection, self defence, and sports (see Arms Rules, 2016). Only registered retail outlets are permitted to sell, and people with appropriate licenses permitted to purchase, arms. Further, the sale of ‘high power arms’ (e.g. artillery, automatic weapons, sub-machine/ or heavy machine guns) Further:
  • air guns of more than .177 caliber (4.5mm bore) require licenses; and
  • paintball guns with muzzle energy of more than 90m2 or 300 ft2 also require licenses.

Therefore, these products can be permitted if they are in the unlicensed category. On hand weapons:
  1. hand weapons such as battle axes, khukris, daggers, javelins, bayonets are licensed. Any other weapon with a blade longer than 9 inches or wider than 2 inches requires an arms license; and
  2. however, equipment with blades above the limits as above are permitted if they are meant for domestic, agricultural, or scientific, or industrial purposes.

Advertisements for the sale of these products may be permitted if they are in the unlicensed category. We can evaluate the sale of air and paintball guns as well as equipment which may be classified as hand weapons on a case-by-case basis. Please note that the standard for air guns, paintball guns and hand weapons is India-specific, and is not present in the policies of other platforms.
Sale of human body parts
Activity/Product
Restriction
Complete prohibition on Ads promoting the sale of human organs, fluids, tissues or other body parts.
Potential liability
Advertising to promote the sale of human body parts is punishable with imprisonment under the Transplantation of Human Organs and Tissues Act, 1994.
Infant food products
Activity/Product
Restriction
Complete prohibition on Ads promoting:
  • infant milk substitutes
  • feeding bottles
  • infant foods
Potential liability
Advertising these products is punishable with imprisonment under Infant Milk Substitutes, Feeding Bottles and Infant Foods (Regulation of Production, Supply And Distribution) Act, 1992. Unlike COTPA, the prohibition on advertisement or taking part in any advertisement, or publication of any advertisement for the sale of infant milk substitutes, feed bottles, or infant foods specifically includes a prohibition on such advertisements through the medium of electronic transmission. Also, Ads if any, cannot give the impression that these products are a better substitute or equivalent to mother’s milk. This is an India-specific restriction. It is included in the Google policy, but not the Facebook policy.
Activity/Product
Restriction
Ads promoting the services of individual advocates or accountants are not permitted. However, Ads by these organizations (such as for events, activities, research reports etc.) that provide such services may be permissible. Such organizations can provide limited information like the services offered, address and contact details.
Potential liability
Advertising by lawyers is regulated in terms of the Bar Council of India Rules, and the Advocates Act, 1961. Advertising by accountants is regulated by the Institute of Chartered Accountants of India and the Chartered Accountants Act, 1949.
Indian Flag
Activity/Product
Restriction
The following are not permitted:
  • Ads which use the Indian flag for promotion. For example, a brand which uses the image of the flag as its logo.
  • Ads which display the Indian flag in a derogatory manner. For example, an Ad which features people burning the flag or stepping on it.
  • Ads which promote merchandise with the Indian flag printed on it. For example, flag t-shirts, handkerchiefs or footmats.
Potential liability
Flag-related advertising is not permitted in terms of the the Emblems and Names (Prevention of Improper Use) Act, 1950, the Prevention of Insults to National Honour Act, 1971 and the Flag Code of India, 2002. This is an India-specific restriction and is not present in the policies of other platforms.
REGULATED CONTENT
Alcohol
Acitivity/Product
Restriction
The following are permitted in Ads:
  • events or products with alcohol branding. For example, Bacardi NH-7 Weekender or McDowell’s club soda.
  • indirect advertisements
  • surrogate Ads
  • product related advertisements (focusing on reach)

Ads featuring bottle shots, or featuring people in conjunction with alcohol-based products, should be taken down for Andaman & Nicobar Islands, Dadra & Nagar Haveli, Delhi, Goa, Himachal Pradesh and Uttar Pradesh. In other states, we may have to take down such Ads based on law enforcement notices.
The following are not permitted:
  • Ads which are directed at people below the legal age of drinking in each state, as stated below:
    Ads targeting people younger than 25 years in Chandigarh, Delhi, Haryana, Maharashtra and Punjab.
    21 years in Andhra Pradesh, Arunachal Pradesh, Assam, Chhattisgarh, Dadra and Nagar Haveli, Daman and Diu, Goa, Jammu and Kashmir, Jharkhand, Kerala, Madhya Pradesh, Meghalaya, Odisha, Tamil Nadu, Telangana, Tripura, Uttar Pradesh, Uttarakhand, or West Bengal.
    18 years in the Andaman and Nicobar Islands, Himachal Pradesh, Karnataka, Mizoram, Puducherry, Rajasthan, and Sikkim.
  • Ads which feature children below the age of 12 in conjunction with alcohol.
  • Ads which promote alcohol in Bihar, Gujarat, Manipur, Mizoram, Nagaland and Lakshadweep.
  • Ads which promote the online sale of alcohol or link to websites where alcohol can be purchased.
Potential liability
Alcohol advertisements are not permitted on television. However, there’s ambiguity in the law when it comes to alcohol advertisements on digital media, and such ads are not specifically prohibited. Major social media platforms allow alcohol advertisements but place restrictions on the content and audience. It would be advisable to not allow direct advertisements for purchase of alcohol on the platform.
Gaming and gambling
Acitivity/Product
Restriction
Ads promoting online gaming for real-money winnings are permitted. For example, fantasy sports platforms like Dream11, or websites which allow users to play games like chess for real money winnings, like Mobile Premier League, can be promoted through Ads.
However, these Ads cannot:
  • target or feature minors
  • glorify gaming
  • run without the disclaimer mentioned in the gaming and gambling section of Part II of Annexure A.
  • promote platforms that provide real money gaming in Andhra Pradesh, Assam, Nagaland, Odisha, Sikkim, Tamil Nadu, Karnataka and Telangana. However, free-play versions of the platforms are permitted subject to a certification from the Advertiser that cash games are not available in these states.
Ads promoting offline gambling, casinos or horse races may be permitted on a case-by-case review of creative materials.
Online casino games, like poker and rummy, can be promoted. The same restrictions as real money gaming apply here too.
Ads for lotteries run by state governments or registered with state governments are permitted except in Andhra Pradesh, Telangana, Bihar, Jharkhand, Gujarat, Madhya Pradesh, Chhattisgarh, Tamil Nadu, and Karnataka where all lottery-related Ads are prohibited.
Ads for un-registered lotteries are banned across the board.
Potential liability
Games of chance are not permitted in India as per state-level statutes and various judgments of the Supreme Court and High Courts. Gambling is covered under this category, and hence Ads promoting gambling platforms or games are not permitted. For example, a website which allows people to play Teen Patti for real money winnings is not allowed. Games of skill, when played for real-money winnings, are permitted in most states. The states where they are not permitted have been specified in the gaming and gambling section of Part II of Annexure A. Games of skill are those which involve an element of skill on the part of the player, and are not purely luck-based. Websites like Dream11 and MPL are covered under this category.
Pharmaceutical products
Activity/Product
Restriction
Drugs which require a prescription i.e. medicines listed in Schedule H, H1 and X of the Drugs and Cosmetics Rules, 1945 cannot be featured in Ads. Non-prescription drugs can be advertised if they are licensed for sale in India by the Central Drugs Standard Control Organization under the Drugs and Cosmetics Act, 1940. There’s a complete prohibition on Ads for magic remedies which claim to treat any of the diseases listed in Schedule I of Annexure A. For example, an Ad selling a mantra to cure cancer is not permitted. Further, the Ad cannot contain misleading or false claims. For example, an Ad for fever medication cannot claim that it has the ability to treat cataracts.
Ads promoting the following activities are not permitted:
  • recruitment for clinical trials, such as for medicines or vaccines.
  • abortion services.
  • rehabilitation services for drug or alcohol addiction.
Potential liability
Pharmaceutical products are heavily regulated under the Drugs and Cosmetics Act, 1940, Drugs and Cosmetics Rules, 1941, and the Drugs and Magic Remedies (Objectionable Advertisements) Act, 1954. The Drugs and Cosmetics Rules, 1945 prohibit advertisements for prescription drugs. The Drugs and Cosmetics Act, 1940 prescribes penalties, including imprisonment, for advertising regulated substances. Advertisements promoting magical remedies attract prosecution under the Drugs and Magic Remedies (Objectionable Advertisements) Act, 1954.
Financial and insurance products and services
Activity/Product
Restriction
There are some general guidelines which all Ads promoting financial and insurance products and services must follow:
  • they can’t contain misleading information. For example, an Ad for a loan with a monthly interest rate of 15% cannot imply that the loan is for an annual interest rate of 15%.
  • they cannot be targeted at people under the age of 18, or wrongfully discriminate on the basis of caste, sex, gender, as stated in the Guidelines on Fair Practice Code for Lenders.
  • Ads by digital lending platforms must disclose the name of the bank/NBFC on whose behalf they are interacting with the customer.
  • In case of loans, the following information must be mentioned on the website to which the user is directed from the Ad:
    • charges for processing the loan application, and the portion of it which will be refunded if the loan is not sanctioned.
    • pre-payment options and charges
    • conversion charges for switching loan from fixed to floating rates or vice versa
    • any interest reset clause
  • the product must be affiliated with a service provider licensed by the relevant sectoral regulator i.e. SEBI for securities, IRDAI for insurance and RBI for loans.

The following types of Ads are not permitted:
  • Ads promoting personal loans which have a repayment period shorter than 90 days, or don’t mention the repayment period, annual rate of interest or a representative example of the cost of the loan.
  • Ads promoting complex speculative financial products.
  • Ads which contain false or misleading information about securities and are likely to induce their sale or purchase.
  • Ads promoting assured returns on securities should be restricted. For example, an Ad promoting the sale of securities cannot promise an assured rate of return. Ads for any other product, where assured returns are promised, should justify such promise. For example, an Ad promising an assured rate of return on units in an apartment complex should demonstrate the manner in which such return would be generated, such as through assured leases.
Potential liability
The Reserve Bank of India places strict restrictions on exploitative loans, and individual states have regulatory statutes as well. Other sectoral regulators like SEBI and IRDAI have guidelines for the advertising securities, mutual funds, insurance products and other financial products and services. We may need to evaluate our policy on cryptocurrencies at a subsequent stage. The Government of India is proposing legislation to ban all forms of trading and promotion of trading of cryptocurrencies. See link below: https://www.thehindu.com/sci-tech/technology/india-proposes-law-to-ban-cryptocurrencies-create-official-digital-currency/article33703822.ece Please note that this differs from the corresponding sections in other platforms’ policies since ads guidelines by RBI, SEBI and IRDAI have been specifically incorporated here. For example, Facebook has general guidelines on non-misleading or exploitative ads, and US specific student loan guidelines, in this section.
PROHIBITED BEHAVIOUR
Discriminatory practices
Acitivity/Product
Restriction
Restriction on:
  • Ads which wrongfully discriminate between people on the basis of personal attributes like race, colour, nationality, religion, sex, sexual orientation. For example, a recruitment Ad which promises male employees higher wages than female employees would not be permitted.
  • Ads which exclude people based on the above criteria.
  • Ads which wrongfully target people based on the above criteria. For example, an Ad which targets LGBTQ users with promotional material for conversion therapy would not be permitted.
Potential liability
Private bodies don’t have a legal obligation to not discriminate against protected categories of people. However, running such Ads would have a reputational impact.
Third party infringement
Acitivity/Product
Restriction
Complete restriction on Ads violating a third party’s intellectual property rights, including copyright and trademark.
Potential liability
ShareChat should provide a mechanism for reporting infringement of intellectual property right and takedowns of infringing content. If ShareChat receives a takedown request, and the request lays out a prima facie case of infringement, the allegedly infringing content should be taken down within 36 hours of the receipt of the complaint. The content can be restored on the ShareChat platform if the complainant does not produce a court order supporting their request within 21 days. As an intermediary, ShareChat is protected from liability for infringing content carried on its platform without its knowledge, as long as it follows the above procedure.
Misinformation
Acitivity/Product
Restriction
Complete restriction on Ads which peddle misinformation. This includes Ads which contain claims debunked by:
  • ShareChat’s fact-checkers,
  • third party fact-checkers such as those certified by the International Fact-Checking Network, and
  • organizations with particular expertise. For example, Covid-19 misinformation as identified by the World Health Organization.
Potential liability
Misinformation could attract prosecution under various provisions of the Indian Penal Code, 1860. It could also create a reputational risk for ShareChat.
Non-functional landing pages
Acitivity/Product
Restriction
Ads cannot direct people to landing pages which are non-functional. For example, an Ad cannot take a user to
  • an error page or an under-construction website,
  • a landing page that doesn’t match with the advertised product or service,
  • a PDF or JPEG file,
  • a landing page that automatically downloads files to the user’s computer,
  • a landing page that interferes with the user’s ability to navigate away from the page,
  • a landing page that requires the download of additional software to access the page.
Potential liability
This has been suggested for quality control.
Counterfeit goods
Acitivity/Product
Restriction
Complete prohibition on promotion of counterfeit goods i.e. goods which mimic the features, logo or trademark of another product in an attempt to pass off as that product. For example, an Ad promoting fake Rolex watches would be prohibited here.
Potential liability
Prosecution can be initiated under the Indian Penal Code, 1860 and the Trademark Act, 1999 for the sale of counterfeit goods.
Multi-level marketing
Acitivity/Product
Restriction
The following are not permitted:
  • Ads promoting pyramid marketing schemes or get rich quick schemes.
  • Ads promoting schemes that offer quick compensation for little investment.
  • Ads promoting business models where existing distributors are encouraged to recruit new distributors in return for being paid a percentage of the new distributors’ sales.
Potential liability
The Prize Chits and Money Circulation Schemes (Banning) Act, 1978 and the Direct Selling Guidelines, 2016 regulate multi-level marketing. The above Act prescribes penalties for promoting pyramid schemes and multi-level marketing schemes which are in the nature of money circulation schemes. However, legitimate direct selling businesses such as Amway and Herbalife are permitted.
Violence or bullying
Acitivity/Product
Restriction
Complete prohibition on Ads promoting:
  • violence or graphic images of violence. For example, an Ad encouraging shooting in public places, or showing images of such shootings.
  • bullying or intimidation of an individual or a group. For example, Ads sharing the personal details of an individual online with the purpose of harassment, intimidation or bullying.
  • hate group paraphernalia, like merchandise associated with neo-Nazi groups.
  • cruelty to animals, such as videos featuring torture of animals.
  • self-harm or murder.
  • extortion or blackmail.
Potential liability
These acts are prohibited under various provisions of the Indian Penal Code, 1860. Running Ads featuring these acts also carries a reputational risk.
Cheating and deceitful practices
Acitivity/Product
Restriction
Practices which are aimed at promoting deceitful practices are not permitted. Examples include:
  • Ads for sale of fake documents or academic cheating.
  • Ads for sale of hacking software or instructions.
  • Ads for services which artificially inflate ad or website traffic.
Potential liability
Such acts are punishable under the Indian Penal Code, 1860, Information Technology Act, 2000 and other statutes. ShareChat could face criminal prosecution for carrying advertisements promoting these acts.
Grammar and profanity
Acitivity/Product
Restriction
The following are not permitted:
  • Ads with poor grammar and punctuation.
  • Ads which contain profanity or bad language.
  • Ads which contain language aimed at circumventing the ad review process or filters. For example, words misspelt with the intention of evading profanity filters.
Potential liability
These restrictions have been suggested for editorial checks and quality control.
Misleading Ads
Acitivity/Product
Restriction
Complete restriction on Ads which:
  • falsely describe the product or service. For example, describing a mechanical bicycle as an electric bicycle.
  • give false guarantees as to its quantity or quality.
  • conceal important information. For example, omitting to mention that a vehicle is a previously owned vehicle, and attempting to sell it as a new vehicle.
  • offer a discounted price without intending to sell goods or service at the discounted price or without enough discounted inventory having regard to the nature of the market.
Potential liability
Prosecution can be initiated under the Consumer Protection Act, 2019 and the Food Safety Standards Act, 2006 for misleading advertisements. Please note that these requirements are India-specific and not included in the policies of other platforms.
RESTRICTED BEHAVIOR
Adult content
Activity/Product
Restriction
The following are permitted:
  • Ads promoting family planning and contraceptive products and targeted at a general audience.
  • online dating services, subject to prior authorization from or registration with ShareChat.

The following are not permitted:
  • Ads promoting family planning and contraceptive products and targeted at users below the age of 18.
  • Ads featuring nudity or people in suggestive positions, if intended to be sexually explicit or pornographic.
  • Ads promoting products for adult uses or services.

Detailed creative guidelines for contraceptive advertisements are annexed herewith as Annexure 1. These may be referenced when reviewing Ads for contraceptive products. They may also be provided to Advertisers as guidelines for creative content for this product category.
Potential liability
Such content is punishable as obscenity under the Indian Penal Code, 1860, and also under the Information Technology Act, 2000 and the Indecent Representation of Women (Prohibition) Act, 1986. It may be advisable to only enable advertisements from registered online dating services, to ensure that services enabling solicitation don’t advertise themselves as dating services. A point of contact may be provided on the platform for these services to reach out for vetting and registration.
Ads directed at minors
Activity/Product
Restriction
We note that as on date ShareChat does not have age-related data of its users. This may be an issue as showing certain classes of even permitted or restricted Ads to minors may create liability concerns. Some of these have been set out below.
We would recommend certain general guidelines for Ads which target people under the age of 18:
  • the products must not be inappropriate, i.e. the products must be age-appropriate based on the age of the audience. For example, an Ad for an adult-rated video game should not be targeted at children under the age of 13.
  • illegal products or activities cannot be marketed to minors.
  • Ads directed at minors cannot mislead or exert undue pressure on their audience. For example, an Ad directed at minors cannot obtain personal information under false pretexts, such as by promising a trip to Disneyland on inputting their parents’ credit card information.
  • Children below the age of 12 cannot be shown in dangerous situations, playing with weapons, knives etc, or encouraged to talk to strangers/enter strange places to collect rewards.

The following specific products and content cannot be advertised to minors:
  • alcohol, tobacco and related products. Further, Ads for such content cannot feature children under the age of 12.
  • family planning and contraceptive products and services.
  • loans, credit cards and insurance products.
Potential liability
The Advertising Standards Council of India (“ASCI“) imposes restrictions on the types of advertisements which can be directed at children. While the ASCI is a self-regulatory body, its decisions on code violations have been held to be binding by some High Courts.
Circumvention of ShareChat’s internal reviews process
Activity/Product
Restriction
Advertisers cannot bypass the Self-Serve Ads Terms of Use and do indirectly, what they cannot do directly under the Terms of Use. The following is an illustrative list:
  • Ads which install software on users’ device or make system changes without the users’ consent.
  • advertising software which is not transparent, such as by not including its Terms of Service or an End User License Agreement.
  • promoting the same content from different accounts to gain an unfair advantage over other advertisers.
  • uploading an Ad which has been disapproved by ShareChat, but adding small variations in the Ad to avoid detection.
  • evading filters by misspelling prohibited words or trademarked terms.
Potential liability
This has been suggested for quality control.
Requests for certain types of information
Activity/Product
Restriction
Sensitive information can only be collected from users subject to the following restrictions:
  • if it’s requested in the Ad or on the landing page, it can only be so requested with prior written permission from ShareChat.
  • irrespective of where or when it’s collected, it can only be collected with explicit opt-in consent from the users from whom it’s being collected.

The following information would be subject to the above restrictions:
  • financial information like bank account numbers, bank routing numbers, credit or debit card numbers, credit scores, income, and debt;
  • information about criminal or arrest history;
  • government-issued identity documents;
  • health information including information on physical and mental health, medical treatments, and disabilities;
  • insurance information;
  • information about political affiliation, race, religion, ethnicity, sexual orientation, trade union membership;
  • usernames or passwords for new or existing accounts.
Potential liability
The collection of sensitive personal information is subject to restrictions under the Information Technology Act, 2000 and the Information Technology (Reasonable security practices and procedures and sensitive personal data or information) Rules, 2011. Negligence in handling sensitive personal data can lead to prosecution under the above Act and Rules.
Contests
Activity/Product
Restriction
Games of chance to promote the sale of goods or a business interest should not be permitted. Using gambling or lotteries for the promotion of goods or business interest is prohibited. Ads are permitted to feature contests centered around games of skill.
Potential liability
Contests based on gambling or lotteries are considered unfair trade practices as per the Consumer Protection Act, 2019 and the Consumer Protection (General) Rules, 2020. Please note that these requirements are India-specific and not included in the policies of other platforms.
ANNEXURE I
CREATIVE GUIDELINES FOR CONTRACEPTIVE ADVERTISEMENTS
  1. Advertisement creatives which contain the following are prohibited on the ShareChat Ads platform
    • sexually explicit, pornographic or nude material or images/videos that expose private parts (sexual organs, female breasts and nipples, buttocks) and/or portray sexual activities;
    • videos or images of people in suggestive positions or content which portrays sexual actions or fetish or erotic intent or sexual arousal;
    • sextortion or revenge pornography;
    • bestiality or zoophilia;
    • content that exploits or endangers any person (for example, listing of phone numbers, or other personal information aimed at any exploitation or endangerment of a person including for the purposes of encouraging or soliciting prostitution or escort services);
    • child pornography (including without limitation, creation, promotion, glorification, transmission or browsing of child pornography);
    • content on rape, sexual objectification, non-consensual activities and molestation;
    • content which objectifies an individual based on their race, caste, colour, disabilities, religion, sexual preferences and /or content displaying sexual advances or otherwise engaging in sexual misconduct
  2. Any personal content or data or information of a person, including their personal or intimate photos or videos, that are shared without their consent are not permitted on the ShareChat Ads platform.
ANNEXURE II
Requests for certain types of information
Ads or landing pages of Ads must not (without prior written permission from ShareChat) include requests for:
  • financial information including bank account numbers, bank routing numbers, credit or debit card numbers, credit scores, income, and debt; criminal or arrest history;
  • government-issued identity documents;
  • health information including information on physical and mental health, medical treatments, and disabilities;
  • insurance information;
  • information about political affiliation, race, religion, ethnicity, sexual orientation, trade union membership;
  • usernames or passwords for new or existing accounts.
Any such information must be collected after obtaining explicit opt-in consent from the users from whom it is being collected and for lawful purposes.